Northwind

// Opinionated B2B analytics

Dashboards ask questions. Northwind answers them.

Analytics for revenue, product, and ops teams who are done squinting at charts. Model every metric once in version-controlled SQL, give it an owner, and get told the moment it moves, with the likely cause, before anyone asks in Slack.

Start free Book a 20-min demo

No credit card Connects to Snowflake, BigQuery, and Postgres SOC 2 Type II

An isometric analytics workspace An isometric scene: a blue bar chart on a grid platform, a floating line-chart panel and a floating metric-list panel, with a cursor selecting the tallest bar and a tooltip reading Q3 revenue for the Northeast, 2.4 million dollars, up 18 percent. Q3 revenue, Northeast $2.4M +18%
12 min
Median time from warehouse connect to first governed metric
24/7
Anomaly detection running on every metric you define
600+
Data, revenue, and product teams model in Northwind
40%
Less time spent in the BI request backlog, on average

// What Northwind does differently

One definition, one owner, one alert when it breaks.

Most tools hand you a wall of charts and call it insight. Northwind is built around three convictions about how a metric should behave.

Semantic layer

Metrics with owners

Define each metric once in version-controlled SQL and review it like code. When someone asks "which revenue?" there is exactly one answer, and a name sits next to it. No more three spreadsheets that disagree.

So "net revenue" means the same number in the board deck and the sales dashboard.

Anomaly watch

It tells you first

Northwind watches every metric on a schedule you set. When ARR dips or activation spikes, the owner gets the alert, the segment that moved, and the likely driver, before the Monday standup, not after the quarter closes.

Routed to Slack, email, or PagerDuty with a link straight to the cohort.

One model, many outputs

Warehouse to answer

Connect Snowflake, BigQuery, or Postgres. Model once, then ship the exact same trusted number to a Slack digest, a REST API, or an embedded panel in your own product. No ticket, no re-deriving the logic downstream.

Ships to the API and embeds without a BI backlog in the way.

Our point of view

“A dashboard is a question, not an answer. We think a metric should know its own name, its owner, and the moment it broke. Northwind is built to reduce the number of dashboards you open, not add to them.”
The team behind Northwind

// Get started

Give every metric an owner.

Connect a warehouse, model your first governed metric, and get your first anomaly alert this afternoon. Free while you evaluate, usage-based when you scale.

Start free Talk to sales

14-day full-access trial. No credit card until you connect production data.